Author 02 of 4
Paul Truscott
Search measurement analyst
Who is Paul Truscott?
Paul Truscott is a search measurement analyst who approaches search the way he was trained to approach markets, as a system that can be measured, tested and understood through disciplined pattern recognition.
Paul Truscott trained formally as a financial technical analyst before optimising a page for Google, earning Full Membership of the Society of Technical Analysts (MSTA), the IFTA Certified Financial Technician (CFTe) designation, and an Advanced Diploma from the Australian Technical Analysts Association. In 2011 his exam paper won the Society's Bronwen Wood Memorial Prize, awarded to the highest-scoring submission of the year.
Paul Truscott has generated more than 150,000 leads for home service businesses over the past six years. Paul Truscott has translated that analytical discipline into original search measurement frameworks, including Citation RSI, Entity Support and Resistance, Visibility Bollinger Bands and Visibility Drawdown, each one a translation of technical analysis methodology into the language of modern search.
What did Paul Truscott contribute to Link Building in the Era of AI Search Engines?
Paul Truscott writes Chapter 11, on why facts about a business's relationships corroborate harder than facts about the business alone.
Read about the chapter Paul Truscott: Relationship Facts Corroborate Harder Than Standalone Ones.
What does Paul Truscott specialise in?
Paul Truscott specialises in Search measurement, Technical analysis, Lead generation, Link measurement.
- Search measurement
- Technical analysis
- Lead generation
- Link measurement