Link Building in the Era of AI Search Engines

Link Building in the Era of AI Search Engines is a practitioner playbook on link building for AI search, written by four working practitioners and published by Omnipressent. It argues that the link has stopped being a vote and become a witness statement, because AI search systems read the pages a link sits on rather than counting backlinks. The book covers entity development, semantic triples, corroboration territory by territory, and how to measure links as testimony.

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Four practitioners wrote Link Building in the Era of AI Search Engines.

They are AI James Dooley, Paul Truscott, Mike Lovatt, Peter Victor Jones. The first nine chapters are the shared playbook. The last four are one unfiltered opinion chapter each, from AI James Dooley, Paul Truscott, Mike Lovatt and Peter Victor Jones. They do not all agree, which the book presents as the point rather than as a flaw.

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Omnipressent publishes Link Building in the Era of AI Search Engines.

Omnipressent is a team of marketers who believe in holistic, omnichannel and omnipresent marketing. Read about Omnipressent.

Link Building in the Era of AI Search Engines is available now from Amazon Kindle.

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The book covers the competing names the industry uses for one discipline.

Each term is defined on its own page: Link building, Witness statement, Machine-read testimony, Corroboration, Corroboration ledger, Semantic triple, Entity development, Entity record, Anchor text, Surrounding content, Brand mention, Guest post, Entity home, Brand sheet.

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