Link Building in the Era of AI
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Link building in AI search: a glossary

Entity home

What is Entity home?

An entity home is the single page on a business's own site that states the complete, canonical picture of what it is, marked up so machines read facts rather than infer them.

Who uses the term Entity home?

Entity home is used across semantic SEO and entity optimisation for the page a brand designates as the authoritative record of itself.

This website is one. It is the entity home for the book, which is why its facts, its identifiers and its open contradictions are all published in one place.

How does Entity home differ from related terms?

An About page is written for a reader. An entity home is written to be resolved by a machine, and the book's version leads with a facts table rather than prose.

A homepage sells. An entity home settles: it is the destination every third-party mention is meant to point back to.

What does Link Building in the Era of AI Search Engines say about Entity home?

The book makes the entity home the hub and links the spokes, and says that without the hub you are just scattering spokes across the internet and hoping. Chapter 2 requires one page stating the complete picture with Organisation or LocalBusiness or Person schema and sameAs links binding every profile into one identity. Chapter 12 adds that a table of boring verifiable facts, company number, registered address, founding year, named founder, does more for credibility with an AI system than a thousand words about your passion for excellence.

Read about the book's argument.

Related terms

  • Entity development

    Entity development is the work of making a brand resolvable as one clearly defined thing, so that mentions of it accumulate onto a single record rather than scattering across several ambiguous ones.

  • Entity record

    An entity record is the set of attributes a search or AI system holds about a thing, assembled from every source it has read and used when the system needs to say what that thing is.

  • Semantic triple

    A semantic triple is a fact expressed as subject, predicate and object, such as 'Omnipressent publishes Link Building in the Era of AI Search Engines', which is the form machines extract facts in.

  • Corroboration

    Corroboration is the agreement between independent sources on the same claim about an entity, and it is what raises a retrieval system's confidence that the claim is true.

All 14 terms Link Building in the Era of AI Search Engines