Link building in AI search: a glossary
Entity record
What is Entity record?
An entity record is the set of attributes a search or AI system holds about a thing, assembled from every source it has read and used when the system needs to say what that thing is.
Who uses the term Entity record?
Entity record is used in semantic SEO to describe what a knowledge graph holds about a subject. Google's own entity identifiers, the KGMIDs, are pointers into records of this kind.
This book's own entity record in the Google Knowledge Graph carries the identifier /g/11nvd73qzl.
How does Entity record differ from related terms?
A knowledge panel is a rendering of an entity record for a human. The record itself is larger, mostly unrendered, and is what an AI system reads.
A profile is something you write about yourself. An entity record is something a machine assembles about you from many sources, most of which you do not control.
What does Link Building in the Era of AI Search Engines say about Entity record?
The book calls it your file, and treats it as something that can be damaged as well as built: agreement raises the machine's confidence, disagreement lowers it, and lowered confidence is invisible in any metric you track until the machine quietly stops recommending you.